October 10, 2017

Red Arrow Studios partners with US production company 10Fold

Red Arrow Studios, a ProSiebenSat.1 Media SE company, has closed a commercial and creative partnership with the newly founded US production company 10Fold. Based in Los Angeles, 10Fold is focused on both non-scripted and scripted content and boasts both active productions and a large slate of market-ready developments across numerous genres. The deal also includes a future option for Red Arrow Studios to acquire a majority equity position in 10Fold.

10Fold is owned by Emmy-winning producers Craig Armstrong and Rick Ringbakk, who have more than 45 years of combined experience in the entertainment industry. Armstrong and Ringbakk have produced multiple hit non-scripted and scripted TV shows for major US networks, including ABC, CBS, NBC, FOX, TNT and TBS across a variety of entertainment genres. Prior to founding 10Fold, Armstrong and Ringbakk served as Co-CEOs of the production company 5x5, where they created and executive produced numerous highly acclaimed shows including “Fashion Star” (NBC), “Bet on Your Baby” (ABC), “King of the Nerds” (TBS) and “The Hero” (TNT) with Dwayne 'The Rock' Johnson. In addition to their active productions and large development slate, the company also owns IP created during the founders’ time at 5x5.

The deal will broaden Red Arrow Studios’ content slate as well as the Group’s scale and breadth in both the US and global TV market, and expand the number of A-List producers and management executives working across Red Arrow Studios’ portfolio of productions and production companies.

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